Speaker: Prof. Dr. Dr. hc Hasso Plattner, Co-Founder & Chairman of SAP AG
Full version of the speech with slides. Resolution 640×480
Hasso Plattner explaines the importance of human input for every design and innovation process. He comments that new products, new models, new processes and new markets are the future, and that these should be designed around people. It is absolutely essential to identify what users actually require. “I find it shocking how little some developers know about the areas they are working on. We first have to know what the problems are, before we can go about solving them,” explains Plattner.
Everyone on the development team has to communicate with one another on the same level. And it is vital that, at the outset, ideas are only sketched in rough, since “final” drafts only restrict the exchange of ideas. “It is important that everyone keeps an open mind, because setting boundaries at the start of a process destroys creativity,” concludes Plattner.
Design and Innovations in Enterprise Applications (High Quality) [93:03m]: Play Now | Download
Design and Innovations in Enterprise Applications (High Quality) [93:03m]: Play Now | Download
